One of the great things about being a small business with no shareholders to answer to is that we can set our own agenda. We’ve always been keen on supporting charities – both financially and with our time – but over the last few months we’ve taken that up a notch or two.
Our latest enterprise is the ‘Give a Goat’ programme. For every referral we get we’ll buy a goat for an African family. There’s four real benefits to this:-
1. People in real need benefit. Goats can be a source of milk, wool and can be traded.
2. The clients who we’ve trialled this with have felt great about the fact that people in real need have benefitted – just by mentioning us as being a good accountant worth speaking to.
3. The friends they’ve referred get to deal with us 🙂
4. We (hopefully) get some more work as a result.
I hope you think it’s a good idea.